Many small businesses believe that having a Facebook page is enough for an online presence and that having a website is not a requirement. A website is a solid foundation for any marketing or promotion strategy in this day and age. In this article, we are going to explore the benefits of having a website, let alone an effective website built for conversion.
Maximize Your Advertising Budget With A Business Website
Websites serve as the anchor for all advertising efforts. Business details such as product information, promotion and announcements should live on your website first. Your printed marketing materials should drive potential customers to your website to learn more about your products and services.
Your website should support your business objectives and guide your potential customers through the path to purchase. You should think of having a website as a 24-hours sales staff and digital brochure that is always up to date with information on your latest offerings and product information. Another reason why it makes sense to have a website is that you have the ability to make changes in real-time, instead of waiting and paying for new print materials.
Benefits of Investing In A Professional Website Design:
Owning your own website put you in control of both the content you produce and the platform you maintain.If you’re only using Facebook or an online directory to promote your business then you’re at their mercy every time there is a change in policy, algorithms or revision to their programming. Even worse, what happens if the platform decides to close your account.
Then what… How will you connect with your audience and potential customers online?
Although you’re great at generating word-of-mouth and that’s where most of your customers come from, but you’re missing out on an opportunity to:
- Connect with new customers & get more referrals
- Control your online destiny and presence with the content your produce and platform you maintain.
- Guide potential buyer to the products and services they need with a website that optimized to support your business objectives.
- Expose your business to those of who searching for product and services that you offer. Optimize your site with search terms related to your industry or business.
Planning To Build A Website For Small Business?
There are cheaper and faster alternatives to create a website for your local small business. Whether you’re building your own website with the use of a website builder or enlist the help a professional web designer, make sure that your site is optimized to work for you and not against your business objectives and paid advertising efforts.
If your site is long overdue for a website redesign, do not neglect to keep up with the ever-changing requirements and updates needed to compete and be relevant in the digital ecosystem. Keep in mind that your website should be appealing to consumers and search engines. It should also meet all the requirements and checkpoints to be an effective website and not just a really expensive online brochure.