Here’s why you should claim and set up your Google My Business listing. According to Google, 97% of consumers search for local products and services, but only 37% of business have claimed a local business listing on a search engine.
For those who aren’t familiar with Google My Business ( GMB) is a free listing from Google that business owners can use to manage their company’s information on Google Search and Google Maps. Claiming and optimizing your GMB listing can increase your likelihood to appear in the Google Local-3-Pack.
It’s important to know that if your listing is up-to-date with the correct information, Google is more likely to show favor to your listing for relevant local internet search.
However, keep in mind that just by setting up a Google My Business listing for your business won’t guarantee that you will appear in Google search results, but at the very least it will simply let Google know the correct information to display during a local internet search.If you haven’t claimed and verified your Google My Business listing yet, you should do so by taking the first step to get started.
Factors For How Google Decides Which Businesses
To Show In local search results?
There are hundreds of factors that are considered in Google’s search algorithm. Here are a few factors as it relates to local search.
- Distance: How close is the business to the searcher or the area where the searcher is located?
- Prominence: Measured by how-well known or popular the business/website is based on information Google finds about it on the internet.
How to Optimize Your Google My Business Listing?
If you want to get your business found, you need to make sure that you have your GMB setup properly and that all your N.A.P ( name, address and phone number) is correct and consistent everywhere else online, that your business appears when a person searches for it.
Establishing NAP is critical in developing a strong local online presence. It’s important to know that having unified and consistent NAP information throughout your local business listing builds trust with search engines and eliminates any penalties that you may incur due to duplicate listings or discrepancies in your name, address and phone number information on various online directories.
You can perform a simple check by utilizing MOZ Local and create a spreadsheet with any discrepancies that you find as well as where the errors are located. You will also want to make sure that you do not have any duplicate listings as well, to avoid any penalties. Google is not a fan of duplication and thus it’s important to have unique content and avoid duplication if at all possible.
Here is some basic guideline to consider when filling out the business listing with NAP information. You will want to pay special attention to small details like ( capitalization and spelling).
Basic Guidelines For Filling Out Your GMB Profile:
- Enter the complete and exact street address for your location.
For example: ” 898 Baker Ave, Columbia, SC 29201”
- You can not use PO Box Addresses
- If you have a suite or office number, add that information separately from your street name and number.
- Select the most accurate category that is relevant to your business. You cannot add a new category if the exact category doesn’t show up. It must be a category that already exists in Google.