There is no way to get around it, if you want to get more business you will have to build a website sooner than later. Whether you are planning on creating a website or thinking about hiring someone else to build it for you.
It’s important to understand the general process of setting up a business website. Understanding the process will help make the implementation of the design and development much easier and save you trouble later down the road. Here’s a quick guide to help you build your own website and understand the process.
Research and Register The Domain Name:
You will need a domain name if you want to set up a website. A domain name is the address of your website that people type in the browser URL bar to visit your website. When choosing a domain name, make sure it’s falls in line with your brand and strategy. If your preferred domain name isn’t available, try adding your geo-location to it. For instance, if you’re preferred domain name is KimFlowers.com and it’s already taken, then check to see if KimFlowersSC.com is available instead. Domain name registration is fairly inexpensive and takes very little time to register and setup hosting services.
Understanding Your Business Objectives/ Goals:
This may be an extremely obvious question, but what do you need from your website? Is it to build awareness, Increase sales, provide information?” These are common reasons that people choose to launch a website.
In this day in age, websites should be driven by multiple goals, and perhaps even micro-goals that support your business objectives and that are part of larger goals. Don’t just launch your website, take a moment to understand and outline your goals before you begin developing or redesigning your new website.
Once you are aware of your goals, next you can map out and research a plan that will help you get results. Outlining your goals or communicate your business objectives with your web professional. Outlining your goals reduces the risk of building a website that will not meet your needs and produce results.
Once you know who your customers are, you need to consider what tools that you have or will acquire to connect with them. If you’re working with a professional make sure that you give as much insight as to who your target audience is. If you build a great website but are speaking to the wrong audience point of view, then you’re highly unlikely to reach your goals and make conversions.
- What are your demographics ( age, sex, income, education and etc)
- What are they looking for? What are their wants, needs, and pains?
Implementing Advanced Features & Functionality:
Basic features are non-static content such as images, links, and text. At some point, you find that your site will need advanced features. If you’re looking to take payment online or allow users to join your newsletter then this is considered an advanced feature.
Implementing advanced features doesn’t always require coding or investing a lot of money into website development. In most cases, there is a plugin that will suit your needs easily and quickly. Identifying advanced features that you will need and conducting research will keep costs and scope creep down.
Understanding The competition:
Competing online will take some legwork. You will need to know your competitors and try to develop a website that is at least as good as your main competitor or better. If you’re are currently setting the bar low now, it’s time to level up. Your website is the foundation for your marketing efforts and digital marketing campaigns.
Communication, Communication Communication!
In building your website make sure that you are considering communications right from the very start. As the business owner, it’s your responsibility to establish policies for checking email and responding to inquiries. Simple goals should be at least check email once per day and strive to reply to all inquiries within 24 hours.
You also need to pay close attention to the content that goes on your website and how you will keep it up-to-date. It’s important that you or your web professional performs keyword research and has a basic fundamental understanding of optimizing your website for SEO.
Are you creating blog posts? Make sure that your content has a purpose that supports your business objectives, provides value and is written for SEO. Next, you will want to consider digital marketing campaigns and ways to drive traffic to your website. However, if you skip the important first steps, you may find yourself wondering why you’re not getting leads from your website.
If you already have a website and it’s more than a couple of years old, consider contacting your developer for a consultation. Launching a website is just the beginning, at some point you should update content, update plugins, and even the website itself. Getting results online requires constant improvement and effort to get you closer to the results that you want for your business. If you have any questions about planning a website for your small business, just ask us!